Media & Entertainment
Our analytics mean more effective campaigns, precise targeting, and better monetization of your audience.
Let’s talkWe empower leaders:
Turn data into
better monetization and effective campaigns
Greater campaign effectiveness, better budget allocation – analysis of multi-channel media plans allows you to invest in the most effective channels and increase conversion.
Precise customer targeting – simulations of interactions with advertisements take external factors into account, helping to better target audiences and increase marketing effectiveness.
Turn user data into revenue growth – advanced behavioral analytics enable personalized offers, process automation, and more effective operations that increase conversion and customer loyalty.
Use data to grow your business
We have proven solutions
for your business challenges.
Advertising campaign effectiveness analytics
Advertising campaign effectiveness analytics
Thanks to advanced analysis of data from advertising media such as billboards and digital displays, you can accurately assess the effectiveness of your campaigns. Our solutions enable real-time monitoring of key indicators, allowing you to optimize your marketing strategies on an ongoing basis and increase your return on investment.
Personalized data-driven applications
Personalized data-driven applications
We develop intuitive analytical applications that automate and streamline business processes related to media planning, eliminating manual operations in Excel and scattered tools. This allows teams to focus on key decisions instead of wasting time on manual operations.
Predictive analytics for advertising campaigns
Predictive analytics for advertising campaigns
We implement machine learning models that analyze audience behavior and predict their responses to various marketing activities. This allows for precise campaign targeting, increased effectiveness, and advertising budget optimization.
Our knowledge in theory and practice
Why Alterdata?
Comprehensive services
We tailor our services to your needs, industry, and business model: start-up, e-commerce, or manufacturing.
We select services that will ensure high performance and low costs.
A team of professionals
Our engineers and data analysts have knowledge and years of experience in implementations for various industries.
We understand business, its requirements, and speak the same language as you.
Extensive tech stack
We use the latest and most efficient technologies from three leading cloud solution providers.
This allows us to build analytics platforms tailored to your needs.
End-to-end implementation
We select the KPIs and data sources that are most important for your business and clean up the information for analytics purposes.
We support you every step of the way so that you can fully exploit the potential of your data.
Data security
We work in your environment and do not collect any data from it, which guarantees its security.
You decide what information we have access to during our work.
Data team as a service
We create a team with competencies tailored to the project. You choose the cooperation and billing model.
You use the service when you want, paying only for the time worked.
Turn your data into better decisions
Bartosz Szymański
Data Strategy and Customer Relations Director