Gaming
Our analytics mean better monetization, more effective UA optimization, and more accurate business decisions.
Let’s talk
We empower leaders:
Turn player data into
higher revenue and retention
Maximize profits from every campaign – intelligent LTV and ROAS predictions allow you to optimize user acquisition spending, increasing your return on investment.
Make smarter decisions on iOS – SKAdNetwork-based reports and probabilistic modeling enable accurate estimation of long-term ROI, giving you a more complete picture of campaign effectiveness.
Increase engagement and monetization – dynamic user segmentation and player-tailored IAP personalization ensure that everyone finds an offer tailored to their needs.
Use data to grow your business
Free consultationWe have proven solutions
for your business challenges
ROAS predictions
ROAS predictions
Increase your return on investment in user acquisition. Our long-term ROAS predictions will show you which channels and campaigns are truly generating profit, enabling optimal budget allocation.
User acquisition reporting for iOS
User acquisition reporting for iOS
Maximize ROAS despite limited attribution. Our models use SKAd data and analyze user segment behavior to provide a source of truth for iOS, showing the full long-term picture in a single tool.
Personalization user experience
Personalization user experience
Increase conversions by personalizing the user experience. Precise user segmentation allows you to adjust the difficulty level and present personalized offers, creating an engaging experience and maximizing revenue.
Product Reports
Product Reports
Optimize retention and monetization with Product Reports. Analyze A/B test results at the UA channel, country, and user segment levels. Balance game mechanics and game economy based on precise data.
We share our
knowledge and experience
Why should you choose Alterdata?
Comprehensive services
We tailor our services to your needs, industry, and business model: start-up, e-commerce, or manufacturing.
We select services that will ensure high performance and low costs.
A team of professionals
Our engineers and data analysts have knowledge and years of experience in implementations for various industries.
We understand business, its requirements, and speak the same language as you.
Extensive tech stack
We use the latest and most efficient technologies from three leading cloud solution providers.
This allows us to build analytics platforms tailored to your needs.
End-to-end implementation
We select the KPIs and data sources that are most important for your business and clean up the information for analytics purposes.
We support you every step of the way so that you can fully exploit the potential of your data.
Data Security
We work in your environment and do not collect any data from it, which guarantees its security.
You decide what information we have access to during our work.
Data Team as a Service
We create a team with competencies tailored to the project. You choose the cooperation and billing model.
You use the service when you want, paying only for the time worked.
Turn your data into better decisions
Bartosz Szymański
Data Strategy and Customer Relations Director
Your data holds potential.
Ask us how to unlock it
FAQ
1. What areas of gaming data does Alterdata specialize in?
We help gaming companies analyze data related to User Acquisition, ROAS, LTV, monetization, player behavior, and in-game economy. We combine marketing, product, and financial data into one unified analytics ecosystem.
2. Can Alterdata integrate data from tools like Adjust, Firebase, or AppLovin?
Yes. We have extensive experience integrating data from UA, analytics, and ad platforms such as Adjust, Firebase, AppLovin, Google Ads, and BigQuery, creating a single source of truth for decision-making.
3. How does Alterdata help improve ROAS and marketing performance?
We use advanced analytics and predictive models to optimize budget allocation, forecast ROAS and LTV, and enable faster, data-driven decisions in user acquisition campaigns. Our gaming projects have delivered significant performance improvements.
4. Can Alterdata analyze player behavior and game economy?
Absolutely. We build custom BI systems and dashboards that track the full player journey, identify drop-off points, and provide insights into monetization and game economy balance—helping teams make informed product and business decisions.
5. Are Alterdata solutions suitable for indie studios and large publishers?
Yes. We work with indie game studios as well as larger gaming companies and publishers. Each solution is tailored to the client’s scale, data maturity, and business goals.
6. How soon can we see results from working with Alterdata?
Initial results—such as better data visibility, automated reporting, and clearer campaign insights—are often visible within weeks. Long-term, clients gain a solid data foundation for scaling marketing and game development.