E-commerce
Our analytics enable more effective planning, inventory optimization, and precise marketing decisions.
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We empower leaders:
Change company details,
fill customer shopping carts
Anticipate what customers really need and always have it in your offer. – Automatic demand forecasting eliminates stock shortages and surpluses, increasing sales and reducing costs.
Increase profits with full control over profitability – find out which products and channels generate the most revenue and make better data-driven business decisions.
Increase sales and customer loyalty by offering them exactly what they need. Minimize abandoned carts, encourage larger purchases, and create smooth, satisfying shopping experiences.
Use data to grow your business
Let’s talkWe have proven solutions
for the challenges of your e-commerce business
Margin calculator
Margin calculator
Analyze campaigns in terms of actual margin, not just revenue. Compare the effectiveness of your store and marketplace, as well as product profitability, to better manage your marketing, sales, and operations.
Read moreAdvanced warehouse analytics
Advanced warehouse analytics
Order the right goods at the right time. Minimize losses caused by product unavailability and reduce storage costs with accurate demand forecasting.
Sales analytics
Sales analytics
Understand your customers’ needs and behaviors. Reduce abandoned carts, increase average order value, and deliver a better shopping experience.
Product analytics
Product analytics
Analyze customer interactions with your product offering. Check which products generate the most traffic, which ones are most often added to shopping carts, and which ones are most often purchased together.
Customer segmentation
Customer segmentation
Reach the right audience with a precise message. Increase conversion in remarketing thanks to intelligent segmentation and personalized communication.
Gen AI for customer opinion analysis
Gen AI for customer opinion analysis
Turn customer feedback into actionable insights that optimize sales and help you build better products.
See demoWe share our knowledge and experience
Why should you choose Alterdata?
Comprehensive services
We tailor our services to your needs, industry, and business model: start-up, e-commerce, or manufacturing.
We select services that will ensure high performance and low costs.
A team of professionals
Our engineers and data analysts have knowledge and years of experience in implementations for various industries.
We understand business, its requirements, and speak the same language as you.
Extensive tech stack
We use the latest and most efficient technologies from three leading cloud solution providers.
This allows us to build analytics platforms tailored to your needs.
End-to-end implementation
We select the KPIs and data sources that are most important for your business and clean up the information for analytics purposes.
We support you every step of the way so that you can fully exploit the potential of your data.
Data Security
We work in your environment and do not collect any data from it, which guarantees its security.
You decide what information we have access to during our work.
Data Team as a Service
We create a team with competencies tailored to the project. You choose the cooperation and billing model.
You use the service when you want, paying only for the time worked.
Turn your data into better decisions
Bartosz Szymański
Data Strategy and Customer Relations Director
Your data holds potential.
Ask us how to unlock it
FAQ
1. What problems do e-commerce companies most often bring to Alterdata?
E-commerce businesses usually come to us with fragmented data, manual reporting, inconsistent metrics across tools, and difficulties in understanding the real profitability of marketing campaigns and sales channels.
2. What types of e-commerce data does Alterdata integrate?
We integrate sales, marketing, and operational data from GA4, Google Ads, Meta Ads, e-commerce platforms, CRM, ERP systems, data warehouses, and marketing automation tools, creating a single source of truth.
3. How does Alterdata help measure real marketing performance?
We connect advertising costs with sales and margin data, allowing clients to see true ROAS, CAC, and channel profitability, not just platform-reported clicks or conversions.
4. Can Alterdata analyze the full customer journey?
Yes. We build customer journey models that show how users move across channels, where they drop off, and which touchpoints actually drive conversions and repeat purchases.
5. How does Alterdata’s Business Intelligence support management decisions?
We deliver management and operational dashboards that ensure marketing, sales, and leadership teams work with the same consistent data—eliminating conflicting reports and manual spreadsheets.
6. Are Alterdata solutions scalable as an e-commerce business grows?
Absolutely. We design data architectures that scale with the business, from a few data sources to advanced analytics, automated reporting, and predictive sales models.