Data that drive business 1-2.04.2025

Online data, offline effect: AI in DOOH campaigns
Robert Bartoszcze (AMS) & Kamil Ciukszo (Alterdata)

From this recording you will learn:

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    How to combine data from multiple offline and online sources

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    What the process of planning a campaign using AI looks like

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    What gives the implementation of real-time analytics
    in DOOH campaigns

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    How to measure ad effectiveness with accuracy known from digital