Smart Data Analytics Services
Data and analytics services allow you to make better and faster decisions, saving resources, and maximizing outcomes.
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We empower leaders:
Make faster and more accurate
data-driven decision making
We turn company data into actionable insights that drive current decisions and long-term goals. Our approach promotes data-driven decision making by integrating business analytics with business goals and technical initiatives.
Consistent data across all departments
Make confident strategic decisions based on trusted data and streamlined data management systems to boost your company’s productivity.
Identifying key metrics
Not sure how to choose the most important metrics? We analyze your goals and identify the right KPIs, along with a methodology for tracking them. We’ll help you measure the metrics that matter most.
Data workflow automation
No more tedious, manual spreadsheet updates. Our processes, managed by skilled data engineers, automatically handle data collection, transform data, generate reliable reports, precise visualizations and eliminate the risk of human error.
Ad hoc analysis
When you’re uncertain about the data and need quick answers, our smart data analytics experts leverage big data technologies to deliver valuable insights and precise solutions for accurate management and informed decisions.
Explaining causes
We provide more than just the analytical results; we also clarify the factors that contributed to the final outcome and their impact on business outcomes. This allows you a deeper understanding of what’s happening within your organization.
A multi-perspective view
Our deep domain expertise, and extensive global footprint in implementing data analytics capabilities across platforms and industries allow us to recommend solutions tailored to your goals.
Drive profits with accurate enterprise analytics
Without advanced analytics, you lose market opportunities. Every day.
The gap between innovative data-driven companies and those that will sleep through the data revolution will continue to grow. Use the knowledge and experience of a data analytics company to win in a competitive market.
More costly mistakes
Without data analytics and business intelligence, a company is more vulnerable to making decisions based on incomplete or incorrect information. This increases the risk of mistakes and delays critical actions.
Delays in the decision-making process
The lack of support for decision-making processes with reliable analyses significantly increases the time needed for your company to respond effectively when market conditions change.
Lack of insight into threats and opportunities
A company that doesn’t use available data to identify areas for improvement and market opportunities risks increasing operational costs and missing growth opportunities.
Lack of data on marketing profitability
Without advanced data management and the ability to assess the return on investment in advertising, a company cannot effectively track campaign costs and revenues or efficiently allocate marketing budgets.
Discover our clients’ success stories
The company increased conversion by 25% thanks to customer journey analytics
We mapped the user journey, identified critical drop-off points, and implemented a modern analytics stack (GA4, BigQuery, dbt, Tableau). This gave the client full visibility into their data and the ability to respond immediately.
The result? Up to 25% higher conversion, faster decision-making, and increased revenue without increasing the marketing budget.
We built a scalable BI environment for PŚO with daily operational reporting
We helped Polskie Światłowody Otwarte integrate data from multiple systems by building a multi-layered data model in Dataform and Google BigQuery. Based on this, we created a daily updated operational report in Power BI.
The result? A centralized data source, faster management decision-making, elimination of manual reporting, and full transparency of metrics for the Commercial Department.
We helped Celsium balance its heating data and save PLN 180,000 per year thanks to cloud analytics
We integrated data from meters, SCADA systems, billing systems, and weather systems into a single environment on Google Cloud Platform. We built a data warehouse, automated ETL processes, and dashboards in Tableau, enabling hourly heat consumption balancing and faster operational decisions.
The result? Four times lower analytical system maintenance costs, meter failure detection within one day, dynamic demand forecasts, and over PLN 180,000 in annual savings.
BoredPanda increased retention and campaign effectiveness with push analytics
BoredPanda automated reporting by integrating data from Firebase, Singular, and GCP. The implementation of push campaign analytics made it possible to measure the real impact of notifications on user behavior.
The result? The company improved retention, increased engagement, and manages its advertising budget more effectively based on reliable data.
We helped AMS build a data platform that increased advertising effectiveness and maintained its leading position
We integrated data from Proxi.cloud, CitiesAI, and AMS internal systems into a new BigQuery-based data warehouse. We created a data model, ELT processes, and dashboards that enable near real-time campaign performance analysis.
The result? Precise ad targeting, programmatic buying based on demographic and behavioral data, faster decisions, and a higher return on investment for the agency’s clients.
Let us eliminate the pain points hindering your success.
What data analytics problems do our services solve?
Misinterpreting metrics
You have doubts about indicators and methodologies selected for analyses, and whether conclusions are accurate.
Ineffective analytical results
You know you are not harnessing the full potential of your data, and you base decisions on intuition rather than facts.
Insufficient time and resources
Your company lacks the necessary skills or time to implement data analytics on its own.
Data chaos
Your data is scattered across multiple sources, but you don’t know how to combine them to drive better decisions.
Data inconsistency
Conflicting reports impede decisions, e.g., when sales metrics are 3x higher in Meta Ads compared to GA4 panel, and you don’t know why.
Data silos
Key data is spread across disjointed company systems, and consolidating it slows down decision-making.
Manual data input
Without integrated data working with spreadsheets takes resources away from analysis and drawing conclusions.
No actionable ROI insights
You don’t know which marketing and sales channels to allocate recourses to in order to maximize profit.
Data Analytics Services for every area of your business
Customer behavior analysis
Uncover user behaviors, buyer journeys, and calls to action within web and mobile applications.
- User lifecycle analysis and churn prediction
- Sales funnel analysis
- Cohort analysis
- Fraudulent traffic analytics – bot detection in applications
- Identification of user behavior patterns
- Event forecasting based on historical data
- User segmentation
Product analysis
Discover which products generate the highest profits and how to optimize your offering to drive sales growth.
- Assortment analysis
- Pricing strategy analysis
- Product monetization analysis
- Functionality analysis
- User experience during product engagement
- Sales recommendations
- A/B testing
Marketing analysis
Optimize channels and strategies by utilizing data visualization to analyze business trends and the performance of your marketing efforts
- IoT (Internet of Things) data analysis
- Attribution analysis and modeling
- Analysis of omnichannel customer-brand touchpoints
- Analysis of customer sentiment
- Modeling optimal marketing budget allocation
- Marketing mix modeling
- ROAS, POAS, and ROI predictions
Financial analysis
Create better budgets, increase revenues, and make better decisions with financial data analytics.
- Margin analytics
- Profitability analytics
- Financial risk analysis
- Tracking costs and revenues
- Financial forecasting
- Business scenario simulator
Why Data Analytics Solution
with Alterdata?
Personalized services
We design and build custom data and analytics solutions that align with your needs and budget. Our experts leverage advanced analytics, data management, and AI-driven insights to help you unlock the full potential of your data.
By considering your industry, company size, business objectives, and technical requirements, we deliver scalable solutions that drive smarter decision-making and measurable outcomes.
A team of professionals
Our team blends innovation and technical proficiency, validated by data analytics certification, spanning data solutions, econometrics, and statistics.
Our data engineers play a crucial role in data management, governance, and the establishment of centralized data systems, ensuring that organizations can leverage their data effectively for informed decision-making.We understand business, its requirements, and speak the same language as you.
Data security
We operate within your environment and do not extract any data, which guarantees its security.
ou control which information we access while working with you.
End-to-end implementation
From architecture design through data warehouse construction to business result prediction, we plan, design, and implement data integration and analytics tailored to your needs and business goals.
We also support your team in daily analytics and recommend improvements.
Pragmatic approach
We choose the right methodology for the problem. We use AI and ML solutions when it produces better results. Our approach also includes predictive analytics to forecast market trends, consumer behavior, and operational outcomes, enabling informed decision-making.
When simple statistical methods are sufficient, we use them.
Convenient cooperation
We assemble a team for your project and charge only for the reported time spent on your solution.
You pay for the data services you use, with a team you can connect with around the clock, 24/7.
Discover how data improves performance
Bartosz Szymański
Data Strategy and Customer Relations Director
Your data holds potential.
Ask us how to unlock it
FAQ about Smart Data Analytics Services
Which areas of my company’s operations will benefit from Data Analytics Services?
Advanced analytics supports departments such as marketing, finance, customer service, sales, logistics, and production. By enabling data-driven decision-making, it provides quick access to key insights and a better understanding of complex processes, empowering teams to work more efficiently and effectively.
How quickly will I see the first results of the Smart Data Analytics service in my company?
The first benefits become visible within a few weeks, including more accurate forecasts, better targeting of marketing campaigns, and earlier detection of potential threats and market opportunities. However, the exact timeline depends on the size and specifics of the organization, the particular problem, and the volume of data to be analyzed.
How will I be able to verify if Smart Data Analytics is delivering results?
The results of working with Alterdata are measured using KPIs specifically tailored to your company’s characteristics and goals. With the right tools, you gain the ability to continuously monitor progress and assess the value of implemented changes based on aspects such as the quality of analyses and the speed of report generation.
How can I be sure that an external analyst will understand my problems and business well?
Our analysts have extensive experience working with various industries and types of challenges. They draw on their previous experiences and introduce solutions inspired by projects carried out in other sectors, adapting them to the specifics of your business. This allows them to better understand your needs and offer effective, proven approaches.
Does an external analyst or data engineer have access to all the information in our company?
We ensure complete data security. Access to information is strictly controlled, and our experts only have visibility into the data necessary to complete the project, adhering to the highest protection standards. We do not extract data; it is stored exclusively on the client’s side.
What technologies do you use for data analytics?
As a global provider of data analytics and technology solutions across various industries and countries, we use a variety of technologies that support our client’s goals. From basic analytics principles, through Business Intelligence tools for data visualisation, to artificial intelligence and machine learning for predictive analytics.