BoredPanda is one of the most recognizable online platforms specializing in viral content focused on entertainment, art, and lifestyle. Their content curation revolves around inspiring stories, memes, animals, and DIY topics. The platform is monetized solely through advertising, which requires tight control over user retention and the effectiveness of marketing activities.
Scope of Work
Key Activities of Our Team
- Laying the Analytical Foundations
- We configured data exports from Firebase and Singular to Google Cloud Platform (GCP).
- We designed data flow and aggregation processes from various sources, enabling automatic data feeding into reports related to User Acquisition (UA), retention, and monetization.
- Design and Implementation of Push Campaign Analytics
- We developed an event structure in Firebase analytics, allowing precise tracking of push campaign performance: notification opens, user activity post-click, time spent in the app, and retention metrics.
- We collaborated closely with the client’s development team to ensure accurate event implementation.
- Building Analytical Reports
- We created comprehensive reports measuring the effectiveness of marketing efforts, UA campaign ROI, monetization KPIs, and user retention.
We developed a dedicated report analyzing the effectiveness of push campaigns, helping optimize communication and notification strategies.
Results
Key Outcomes
- Automated reporting and data integration from Firebase, Singular, and GCP, eliminating manual data merging.
- Accurate evaluation of marketing performance, allowing for better optimization of advertising budgets and monetization strategies.
Improved understanding of the impact of push notifications on user engagement and retention.
Business Value
- Empowered the marketing team to make informed decisions based on validated data.
- Increased effectiveness of UA and retention strategies through reports that deliver key insights.
Optimized push notification strategy, enhancing user engagement and time spent within the app.
Customer opinion
Thanks to our collaboration with Alterdata.io, we were able to quickly build automated reports that significantly improved our control over marketing campaigns and the monetization process. We gained full insight into the effectiveness of our push campaigns, which allowed us to better engage users and increase their retention
Thanks to our collaboration with Alterdata.io, we were able to quickly build automated reports that significantly improved our control over marketing campaigns and the monetization process.
Summary
The project for BoredPanda demonstrates how effectively implemented data analytics and automated reporting can lead to tangible business benefits. Through precise reporting and optimized push campaign analytics, the company increased user engagement, improved retention, and streamlined its monetization efforts.
If your company needs a comprehensive approach to marketing analytics and user retention optimization – get in touch with us!
