Company acquires most of its users through User Acquisition (UA) activities. In 2021, 80% of players came from paid campaigns - by 2023, that number had risen to 94%. UA has become a key strategic and financial pillar of the company. Read More
Due to the dynamic growth and increasing scale of operations, there was a need to more effectively organize and manage the large collection of data and dispersed documentation, which are essential to effectively coordinate obligations, control payments, forecasts and optimize costs. Read More
The main challenge the client faced was the lack of an integrated User Acquisition (UA) reporting system, which significantly hindered the assessment of the effectiveness of marketing activities Read More
The platform is monetized solely through advertising, which requires tight control over user retention and the effectiveness of marketing activities. Read More
Celsium Sp. z o. o. is a company belonging to the E.ON Energy Infrastructure Solutions Polska group, with over 40 years of experience, specializing in providing thermal energy to individual and industrial customers. The company operates in five cities in Poland, engaging in pro-ecological initiatives and air quality monitoring. Key… Read More
The ROAS prediction project for FunCraft Inc. is an example of successful adaptation of analytical solutions in the gaming industry. Our predictive model Read More
Tutlo is a dynamically developing educational platform specializing in learning English online. The company offers modern digital solutions, connecting teachers with students in a flexible and convenient way. To ensure the highest quality of service and operational efficiency, Tutlo constantly invests in innovative technologies. Thanks to cooperation with Alterdata,… Read More
Our client was struggling with excess seasonal inventory and lack of availability of bestsellers. Thanks to cooperation with Alterdata Read More
The collaboration included the creation of an advanced reporting system based on data from multiple sources, providing intuitive dashboards for Read More
The leader in out-of-home advertising in Poland has gained a cloud platform that integrates key campaign data. Read More
